LoVasco Group

LoVasco Group provides insurance and employee benefits for family-owned businesses. Being a family-owned business itself, they knew they need an updated brand and website to speak authentically to their customers.

They came to Skidmore Studio to help evolve their brand. I was part of the team that brought that new brand to their website.

BRAND STRATEGY

The website's main goal is to be a validation tool. Most of their vistors already know who they are or have been introduced to them previously so the website needs to make it quick and easy for them to reach out and contact them.

The LoVasco brand is confident and helpful, while feeling comfortable and personable. It is not brash or intimidating. The style is driven by imagery with a human element. The style is confident yet relatable.